anyware is a premium kids-wear brand, created by
British singer-songwriter Jessie Ware and award winning designer George Reddings.

“I have always loved buying clothes and hold onto my favourites, things that I have worn and will wear for years to come because they are so timeless...When I had my daughter this was no different, I found myself buying her one jumper in two sizes because I liked it so much, I quickly realised just how much I had stored in my loft that she’d already outgrown and thought, there must be a solution for this. When I met George it was so exciting, bringing her knowledge of design and building a brand, she completely understood and steered my enthusiasm into tangible and creative ideas”

Between them, Jessie and George have created a lifestyle brand that very much carries
Jessies' signature style; effortlessly cool, modern and understated.

anyware is designed to grow with your child; iconic silhouettes and wearable wardrobe
staples are created for easy dressing. Clean lines and oversized boxy shapes are seasonless and gender equal, to be shared by siblings and loved for years to come.

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