About Us

Niddle Noddle is an independent children’s boutique offering a carefully curated collection of clothing, accessories, books, toys and homeware for children (and their parents too!).

We aim to bring you beautiful, unusual and well-designed things from a mix of established and emerging brands, with many pieces chosen because we simply think they are a little bit special.

Niddle Noddle was founded by Katrine, a Dane, and Eilidh, a Scot, two friends and mothers with a passion for children’s design. We opened our shop in Crouch End in 2010, after becoming increasingly frustrated by the lack of choice when it came to finding something a little different for our own children.

Living in Crouch End, a charming, leafy area of North London, surrounded by beautiful parks, cafes and children’s shops, you’d think we would have been spoiled for choice. Instead, everywhere seemed to be selling the same things.

We wanted something a little more original for our children.
Something not every other child had.

So, we set out on a mission and created Niddle Noddle - a children’s boutique offering just that.

Over the years, Niddle Noddle has evolved, but our love of beautiful design and finding those special pieces has remained at the heart of what we do. We carefully select everything we stock, from everyday favourites to something a little more unexpected, always looking for quality, originality and designs that we think you and your children will love.

Although Eilidh has now moved on from Niddle Noddle, I’m very proud to be continuing the shop and everything we have created over the years. After more than 15 years, Niddle Noddle is still an independent, family-focused shop, and I’m just as passionate about finding lovely things for children as I was when we first opened our doors in 2010.

Niddle Noddle is the place to find that perfect gift…
Gifts both parent and child will love.

I’m very proud of Niddle Noddle and the things I’ve chosen for you, and I hope you’ll enjoy finding that special something you and your child will cherish.

Katrine
Niddle Noddle
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